The concept of a dedicated copy & content writing agency came to my mind when I first started earning online through a Canadian real estate marketing agency. 

I was inexperienced, but amazed at the potential of remote work. Naturally, I found myself wanting to get out of the 9-5 trap. 

The seeds were planted and thus began my journey to slowly piece together the mindset that would soon become the codex of REFRSH.

November 30, 2022. That's the date ChatGPT was released. Honestly, I figured this would bring about the end of human-written content. 

I was wrong. I saw business owners and brands using it improperly, which created a clear disjoint between the brand and the customers. 

Once I began to master the tool and create workflows from it, I realized I could help out tons of business owners by applying to their systems what worked for me. 

Fast forward 2 years, I honed and polished my processes and strategy to create AI-powered written content at scale for 4 high-value clients globally. 

I discovered that the SEO articles created were ranking on the #1 page of Google consistently, were aligning with the brand voice and cranking their sales up so stupidly high it was unbelievable. 

This is also when I met my wingman, Manto. Paired together, we decided to put all of our processes together and expand our skills into other niches such as emails, sales pages, VSLs and website copy. 

23rd of July was the true beginning of REFRSH, when we realized there was a messaging problem, and that we had a solution that could be delivered at scale .

The beginning of the year brought many hurdles. We didn't want to offer something that was 99% complete. We wanted to deliver a service that was 100% perfect, down to the last workflow. 

So began the process of iteration and standardization. Our AI-fueled SOPs ensure that your blog ranks, your emails convert, your content engages & the essence of your brand's voice is perfectly captured. 

2025 is the year REFRSH launched after we took it by the reigns and pitched it to business owners who needed it. When the results came, we waited no longer. It was time to scale, and we knew it. Good things were coming. 

REFRSH aims to be the go-to team when it comes to written content ideation, creation & brand messaging maintenance. We will always offer what we have expertise in. That's our core principle. 

Going forward, we will be taking on more clients, learning more processes and integrating newer tools to our workflow to ensure a streamlined service delivery that goes BEYOND traditional agency confines. 

The journey of REFRSH's next steps and our vision of building a self-sustaining workspace begins with YOU.